What makes imar different?

January 24, 2018
The imar Difference

What makes imar different?

For more than 35 years, imar has been helping tradies, builders and small business owners across Australia protect their business and their incomes with cost-effective insurance solutions. Having commenced our operations as a genuinely small business – just two individuals offering a highly personal level of insurance broking – we’ve built a solid reputation for not just knowing insurance, but also knowing each client’s business and the types of risks they might encounter.

Keeping the focus on personal service

Jason Grieve, imar’s Branch Manager, says that although the company has grown to become a major force in insurance broking for tradies, builders and small business, one of imar’s key points of difference is a commitment to making sure that every client feels like they are the only client. “No matter how large or small, they receive comprehensive and individual service and attention.”

“When we recruit people, what’s really important to us is attitude. Yes, we look for people with insurance knowledge – particular in trades, building and small business – but more than that we look for someone with an attitude that they will always do the right thing by the client.

“Whether someone wants face-to- face service; needs special risk management advice; or just quickly wants a solution put in place over the phone – we make sure that’s what we deliver.”

Making it easy and hassle-free

Another area of difference is that company has developed systems and processes to ensure that doing business with imar is straightforward and easy.

“For example, we know that tradies are time poor. When they call us, they just want us to sort out the right policy that provides appropriate cover at a competitive premium. They simply want us to get on with it, so they can get back on the tools.”

All insurance documentation is smart-phone friendly, which cuts out the paperwork and makes it easy to put an insurance policy in place while on the job or out on the road. Likewise, because tradies don’t check their emails that often, an SMS is sent to let clients know that something’s been sent to their inbox. “It really just a case of us trying to walk in the customers shoes; to think about what will make it simpler for them,” says Jason.

“Because of the knowledge and experience we have in the trades, building and SME space, you’ll find that most of our conversations are about what the client needs, rather than just responding to what they want. We provide advice as a broker and make sure the client is aware of what they need to protect their business and assets.”

You’ll always speak to a person, not a machine

When you phone imar, a real person – based in one of our Australian offices – will answer your call. “Instead of wasting your time navigating the phone tree of an interactive voice response (IVR) system, your call will be answered by a trained receptionist who will put you through to the right person or team.”

It may seem a small thing, or even a touch old fashioned. But it’s this type of service and attention to detail that’s seen imar build and grow such a loyal client base – and it’s something that isn’t going to change anytime soon.

Find out more

For details on how imar can provide you with a total solution for all your building-related insurances, call us today on 1800 284 627, or pop your details into the form on our ‘Get a quote’ page.

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